Exploring the new-age sari
On the other hand, designer Kunal Rawal says “there are no rules”. He insists that “the market is more than ready now for such trends.” Kunal, who loves customising his creations, shares, “Go for something that resonates with you. Something you want to see again and again.” He points out, “This trend has also given men the apt opportunity to be as involved as women while choosing a garment. Garments featuring wedding dates are a huge hit with the fashion enthusiasts. Besides the usage of numerals, roman numbers are a great option too, and the market will see much more of the trend.”
Naturally, in such a trend explosion, one is forced to question the longevity of the garment with typography and its enduring appeal. To ensure it, celebrity stylist Isha Bhansali advises “never opt for something that’s in your face, and be extremely careful with the placement of the slogan or the text”. She adds, “Also, ensure that when the slogan is embroidered/placed on the garment, it should be in sync with the whole colour story of your ensemble. Don’t make it too colourful. Don’t place it near a body part where it will be too much to handle. Fashion is all about the right balance.”