LONDON (April 6, 2017) – MoneyGram, a global provider of innovative money transfer services and the official partner of the International Cricket Council (ICC), launched today a customer activation campaign to reach out to cricket fans across the United Kingdom. Cricket enthusiasts will get a chance to put their commentary skills to the test, as well as meet some of England’s best known cricket stars like Michael Atherton and Owais Shah.
“Last year MoneyGram extended its sponsorship agreement with the ICC for an additional eight years. Our association with the ICC has certainly helped establish MoneyGram as a preferred brand for South Asians living in the UK,” said Marc Matthews, MoneyGram’s head of Northern Europe and MoneyGram Online. “As part of our activation this year, we are bringing our customers closer to the action by giving them the opportunity to try their hand at commentating in the MoneyGram commentary booth, ,” said Matthews.
Michael Atherton, former England cricket captain, joined the launch event at MoneyGram’s office in London saying, “I’m honored to participate in today’s event as I believe that cricket has the unique power to bring people closer across geographies. Even if you’re far away from your family, being a cricket fan can help you feel at home,” said Atherton.
The ICC Champions Trophy 2017 campaign kicks off with the ‘MoneyGram Commentary Challenge’ providing the opportunity for cricket fans to put their commentary skills to the test and win match tickets. The MoneyGram commentary challenge will be at the following locations, before taking residence at both The Oval and Edgbaston venues during the ICC Champions Trophy:
- London (Exchange, Ilford) – April 22
- London (Intu, Uxbridge) – May 6
- Birmingham (Bullring) – May 13
- Leicester (Highcross) – May 14
Participants at Ilford and Birmingham will have a chance to meet Owais Shah, former England cricketer, who will provide hints and tips about commentary and Cricket. Fans can expect to bump into a number of surprise guests inside the Commentary booth once the ICC Champions Trophy Kicks off on 1st June.
The Commentary challenge will be running during the ICC Champions Trophy from June 1 to June 18 at matches at The Oval in London and Edgbaston in Birmingham.
MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets. More information about MoneyGram International, Inc. is available at moneygram.com.