It has a brand value of US $257 billion, up 24 per cent from last year. The statistics reported in ‘Nation Brands 2018’, a report prepared by London-based Brand Finance.
It has performed better than neighbours India and Pakistan.
The country’s brand value has risen by 24% and stands at $257 billion in 2018.
The global consultancy farm measures a country’s brand value based on various socio-economic factors and the country’s image and business environment in attracting investment.
It has secured a better position than last year when it was 44th.
Brand America is top of the list with a net worth of US $25,899 billion. China, Germany and England followed respectively. India stood at ninth, worth US $2,159 billion.